- Dec 2013
- Beware of watermelons
Here’s who actually attended the March for Our Lives. (No, it wasn’t mostly young people.)
Like other resistance protests, and like previous gun-control marches, the March for Our Lives was mostly women. Whereas the 2017 Women’s March was 85 percent women, the March for Our Lives was 70 percent women. Further, participants were highly educated; 72 percent had a BA or higher.
Contrary to what’s been reported in many media accounts, the D.C. March for Our Lives crowd was not primarily made up of teenagers. Only about 10 percent of the participants were under 18. The average age of the adults in the crowd was just under 49 years old, which is older than participants at the other marches I’ve surveyed but similar to the age of the average participant at the Million Moms March in 2000, which was also about gun control.
Participants were also more likely than those at recent marches to be first-time protesters. About 27 percent of participants at the March for Our Lives had never protested before. This group was less politically engaged in general: Only about a third of them had contacted an elected official in the past year, while about three-quarters of the more seasoned protesters had.
Even more interesting, the new protesters were less motivated by the issue of gun control. In fact, only 12 percent of the people who were new to protesting reported that they were motivated to join the march because of the gun-control issue, compared with 60 percent of the participants with experience protesting.
Instead, new protesters reported being motivated by the issues of peace (56 percent) and Trump (42 percent), who has been a galvanizing force for many protests.
March for Our Lives protesters were also more likely to identify as ideologically moderate. About 16 percent did so, higher than at any other protest event since the inauguration. But unsurprisingly, it was still a very liberal crowd: 79 percent identified as “left-leaning” and 89 percent reported voting for Hillary Clinton.