Market reacts to Royal Dutch Shell announcement on lowering carbon footprint

Apr 2013
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La La Land North
#1
Early this morning my time it was announced that:

Royal Dutch Shell, under pressure from activist investors, said Monday it will begin setting short-term carbon emissions goals for its products and link the targets to executive pay.

The big picture: "Shell will set the target each year, for the following three- or five-year period. The target setting process will start from 2020 and will run to 2050," Shell said in a statement Monday.


I expected the stock to tank today. Most of my other oil stocks are dropping. But Shell went up 3%.

Are investors starting to see the long term benefits of an environmentally responsible company?
 

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